Eren Retail continues to make investments and steadfast progress in the industry with more than 55 years of experience, nearly 700 stores, and more than a thousand sales points in 25 countries.

For more than 55 years, Eren Perakende has been uniting world-renowned brands with consumers in Türkiye. In 1990, the company partnered with Devanlay to begin the licensed production and distribution of Lacoste in Türkiye. Since then, Eren Perakende has taken on the distributorship of global brands such as Burberry, Gant, Nautica, and Converse. In 2008, the company launched its own retail concept with Occasion stores, followed by the introduction of the innovative SuperStep store concept in 2012. Embracing a multi-channel strategy in 2020, Eren Perakende expanded its online sales network and redefined the shopping experience through House of SuperStep, transforming retail into an experience-driven model. Expanding its brand portfolio with names like Intersport, SuperKids, Fashfed, United4, Sanal Çadır and Heartbeat, Eren Perakende now operates in 25 countries, with over 8,000 employees, nearly 700 stores, and 17 digital platforms.