The "crocodile" emblem, which was the nickname of the well-known tennis champion René Lacoste, marked the beginning of Lacoste's history in 1933. The crocodile was first designed by designer Robert George in 1927 and subsequently used on polo shirts, making Lacoste the first company to use a visible logo on apparel. Back then, long-sleeved shirts and belted trousers were commonly worn with tennis attire. However, by putting comfort first and cutting the sleeves short, René Lacoste created the first comfortable polo shirt, defying these conventions. The key element that set these shirts apart from the others was the embroidered crocodile logo. René Lacoste laid the groundwork for his brand's enduring success by having his family and friends wear the polo shirts at international matches, creating a contemporary, lightweight, and versatile collection.